Welcome to the eighth episode of Inc.'s weekly Founders Project With Alexa von Tobel podcast. This new series brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into a founder's professional playbook--and starts to uncover what makes that person tick.

This week's episode:

How to Stay Ahead of the Competition, With Philip Krim of Casper

Mattress shopping never sparked joy--until Casper came around. Philip Krim and his co-founders have upended the industry, and the company now has a $1.1 billion valuation. Krim shares his vision for the future of sleep, how to scale a brand (both digitally and in retail experiences), and how he thinks about the competition, and tells us about the synchronistic run-in at a co-working space that led to Casper.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.