Welcome to the 25th episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.

And for the 25th episode:

How to Be Authentic Storytellers, with Danielle Snyder and Jodie Snyder-Morel of Dannijo

What started as a childhood hobby for sisters Danielle and Jodie has turned into a thriving fashion business, Dannijo. With a commitment to scrappiness and a knack for marketing through ever-evolving social media channels, Dannijo has managed to stay relevant to its community of super fans for over a decade. Danielle and Jodie share how getting fired gave them the courage to launch, how they put their sisterhood aside in pursuit of a strong business partnership, and why the retail experience needs to be rebuilt from the ground up.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.