Welcome to episode 44 of Inc.'s Founders Project With Alexa Von Tobel  podcast--where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each week, we dig into a founder's professional playbook--and uncover what makes them tick.

How to Tap Into What Makes Your Business Special, With Bryan Murphy of Breather

Bryan Murphy came up with the idea for his first startup on the back of a cocktail napkin--and went on to sell the resulting e-commerce business, WHI Solutions, to eBay. Now he's at the helm of Breather, a company providing flexible workspaces that are as easy to book as an Uber. Breather has expanded to more than 10 cities to date and is poised to grow even faster as commercial real estate evolves in a post-pandemic world. Murphy shares how he quickly put together a "get back to work" taskforce, why he believes crises accelerate innovation, and the importance of being a leader in service to your team.