Welcome to episode 48 of Inc.'s Founders Project With Alexa Von Tobel  podcast--where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive that define the people and companies at the forefront of technology. Each week, we dig into a founder's professional playbook--and uncover what makes them tick.

How to Be a Present Parent and a CEO, with Jessica Rolph of Lovevery 
Jessica Rolph co-founded a successful baby food brand--Happy Family Brands--and then got her second startup idea after reading a doctoral thesis on child development. Rolph launched Lovevery in 2015 to offer products that help children develop. The company has taken off, recieving attention and investments from such notables as Maveron and the Chan Zuckerberg Initiative. Jessica explains why becoming a serial entrepreneur is scarier than it looks, why she chose to build Lovevery in Boise, Idaho, and her parenting advice for working at home with children.