Welcome to episode 49 of Inc.'s Founders Project With Alexa Von Tobel  podcast--where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive that define the people and companies at the forefront of technology. Each week, we dig into a founder's professional playbook--and uncover what makes them tick.

How to Be Your Customer's First Call, with Zach Reitano of Ro

After each member of his family grappled with a life-threatening illness--himself included--Zach Reitano's made it his entrepreneurial mission to provide personalized healthcare to everyone on the planet. In 2017, Reitano and his co-founders started healthcare tech company, Ro. With offerings that span Roman (for men's health) to Rory (for women's health), Ro quickly took off and was named one of the most innovative companies in 2019 by Fast Company. In the episode, Reitano shares how Covid has accelerated the adoption of telemedicine, why building trust with patients is so critical, and why putting his dad in Ro's commercial was one of his best decisions to date.