Welcome to the eleventh episode of Inc.'s weekly Founders Project with Alexa Von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.

And for the eleventh episode:

How to Maximize Every Minute, with Susan Tynan of Framebridge

Susan started Framebridge out of a personal need: She tried to frame a series of National Parks posters and realized the process was both confusing and expensive. With $82 million in funding and a major facility in Kentucky, Framebridge has fundamentally transformed the experience for consumers across the country. Susan shares why she always does the hard thing first, the challenge of managing seasonal spikes in business, and how she doesn't waste time on guilt as a working parent.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.