Welcome to the 34th episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.

And for the 34th episode:

How to Solve the Unsolvable, with Doug Hirsch of GoodRx

When you start your career as one of the first employees at Yahoo and go on to launch photo tagging at Facebook, what do you do next? For Doug Hirsch, the answer came from looking around for the most challenging problem to solve next. In 2010, after being quoted an outrageous price for a prescription, he had the idea for GoodRx--a company that now provides millions of Americans with affordable and convenient access to prescription medications. GoodRx is now the No. 1 rated medical app with a $2.8 billion valuation. Doug shares why he's obsessed with solving messy problems, the importance of blocking out time each day for thinking, and how he views his career through the lens of wanting to make the world a better place.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.