Welcome to the Inc.'s Founders Project With Alexa Von Tobel podcast where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive that define the people and companies at the forefront of technology. Each week, we dig into a founder's professional playbook--and uncover what makes them tick. For this week's episode:

How to Create Cultural Change with Alyssa Ravasio of Hipcamp

About a decade ago, Alyssa Ravasio booked a camping spot online. When she arrived, she realized the campsite was also the ideal surfing spot--if only she'd known to bring her board. She decided to there must be a better way to book campsites--and to make getting outdoors more accessible. In 2013, she founded Hipcamp, which has grown into the most comprehensive resource for unique outdoor stays. Since launching, Hipcamp has raised nearly $100M in venture capital and partnered with private landowners to unlock new outdoor experiences. Ravasio shares why "nights outside" is Hipcamp's north star metric, why she's been organizing people to create change since 2nd grade, and how she creates space to listen to her intuition.