Welcome to Inc.'s Founders Project podcast with Alexa Von Tobel, where we bring you tales of guts, inspiration, and drive that define the entrepreneurs building the future. Each week, we dig into a founder's professional playbook and uncover what makes them tick. On this week's episode:

How to Build a Personalized Product with Florian Otto of Cedar

Across the United States, there are 50 million people who have a bad credit score because of medical debt. That's just one of the many reasons Florian Otto and his co-founder started Cedar in 2016. Cedar combines the best of fintech, health care, and consumer products into a unified platform that helps patients pay bills with ease. The company is valued at over $3 billion dollars and has helped more than 12 million patients to date. Florian shares how he's overcome the slow velocity of the health care system, how he learned to show vulnerability as a leader, and why he believes mergers and acquisitions are undervalued by most startups.