Welcome to Inc.'s Founders Project podcast with Alexa Von Tobel, which brings you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive that define the people and companies at the forefront of technology. Each week, we dig into a founder's professional playbook and uncover what makes them tick. On the latest episode:

How to Focus on the Work with Josh Tetrick of Eat Just

Josh Tetrick has a singular focus: to make a good egg better. So in 2011 he started Eat Just--a food technology company working to build a healthier and more sustainable food system. Since then, Eat Just has created America's fastest-growing plant-based egg brand and the world's first-to-market lab-grown meat. Tetrick shares how he got his plant-based eggs into nearly every major retailer, how he's overcome the challenge of scaling from a lab to national distribution, and why thinking about death helps him frame the urgency of his priorities.