Welcome to Inc.'s Founders Project With Alexa Von Tobel podcast--where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive that define the people and companies at the forefront of technology. Each week, we dig into a founder's professional playbook--and uncover what makes them tick. On this week's episode:

How to Unlock Innovation with Emma Grede of Good American

From the time she was a child in East London, Emma Grede knew she wanted to work in fashion. After a long career at the intersection of fashion and entertainment, Grede now sits at the helm of Good American, the fashion label she co-founded with Khloe Kardashian in 2016. The inclusive fashion brand kicked off with the largest denim launch in history, bringing in $1M on day one, and has evolved to include ready-to-wear, swimwear, shoes and activewear. Grede shares what it was like to experience the rollercoaster of launch day, why the ability to understand what customers want is a superpower, and why she thinks in-person retail experiences will be here for decades to come.