Welcome to the 19th episode of Inc.'s weekly Founders Project With Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into a founder's professional playbook--and starts to uncover what makes them tick as people.

And for the 19th episode:

How to Make Customers Happy, with Daniel Schreiber of Lemonade

While insurance is a $5 trillion dollar market, Daniel noticed an opportunity: most insurance companies are not described as lovable or delightful. He wants consumers to forget everything they know about insurance and start fresh. Daniel shares how Lemonade leverages technology to build trust, how they've achieved an NPS of 70+, and why keeping Shabbat each week helps him set healthy boundaries as a founder.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.