Welcome to the 14th episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.

And for the 14th episode:

How to Know Your Customer, With Misha Nonoo of Misha Nonoo

From the time she was a teen, Misha Nonoo dreamed of becoming a fashion designer. She has since grown her women's apparel company into a powerhouse that constantly stays ahead of seismic shifts in the retail landscape. Misha shares why she forewent the wholesale route to gain a direct relationship with her customer, why sustainability is critical to the future of fashion, and why discipline is the most important trait for entrepreneurs to embody (and to hire for). 

Check out the full episode in the player below or in iTunes, and see a full list of episodes here.

Published on: Jun 19, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.