Welcome to episode 38 of Inc.'s "Founders Project with Alexa Von Tobel"  podcast, where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into a founder's professional playbook -- and starts to uncover what makes them tick as people.

This week, VSCO co-founder and CEO Joel Flory shares why he believes creativity is a global language.

How to Grow Your Business Organically, with Joel Flory of VSCO

From a career as a successful wedding photographer to launching one of the top-five highest grossing photo apps in the App Store, Joel Flory's trajectory is certainly noteworthy. As the co-founder and CEO of VSCO, Joel's work centers on his passion for photography, design, and technology. VSCO was viral from the start: their first product launch grossed north of $250K in the first 24 hours, and their debut app gained a million followers in the first week. Joel shares how to build something people are willing to pay for, why moving forward is one of VSCO's core values, and why he believes the future will be defined by the "experience economy."