Welcome to the 35th episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.

And for the 35th episode:

How to Nail Your Value Proposition, with Kevin Tan of Snackpass

It all started with a crush. Yale student Kevin Tan wanted to gift his crush a smoothie, which led him to the idea for Snackpass: a food app that saves its users time, money, and most importantly, is social. Since launching in 2017, Snackpass reached over 80 percent penetration on Yale's campus and now has plans to scale to 100 campuses in the next two years. Kevin shares why Snackpass is focused on pick-up over delivery, how the company is transitioning from building a product to building a team, and why the secret to capturing any customer is authenticity. 

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.