Welcome to the sixth episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.​

Lindsay Ullman, Umbrella

Umbrella is on a unique mission: the startup aims to help seniors over 65 stay in their homes longer. The demographic Umbrella serves is not only one of the fastest-growing, it's also avidly using tech. Lindsay shares what excites her about the market opportunity, how product testing uncovered key wins, and most importantly, how she makes it work with her co-founder, Sam Gerstenzang.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.