Welcome to the 13th episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.
And for the 13th episode:
How to Build Community, with Jonathan Neman of Sweetgreen
After meeting as freshmen at Georgetown, Jonathan and his two-cofounders set out to open a healthy fast food restaurant in a 500 square feet storefront. From those quaint beginnings, Sweetgreen has grown into a massive food platform, with over 100+ locations and 200+ outposts. Jonathan shares why authenticity is core to the brand, why their inexperience actually enabled innovation, and how he thinks about falling on the right side of this equation: as companies get bigger, they either get better or worse.