Welcome to the seventh episode of Inc.'s weekly Founders Project With Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.​​

How to Build a Subscription Business, with Jessica Lessin of 'The Information'

After working for eight years as a Wall Street Journal reporter, Jessica set out to build a new content model--a subscription business founded on a simple premise: create articles worth paying for. Jessica shares why she became an entrepreneur, how she learned to make decisions quickly, and how content consumption will evolve over the next decade.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.