You may not be able to learn much from Kim Kardashian about marriage (although third time could be a charm).
And while her ability to make money is impressive, you probably can't apply those techniques to building your own business.
But Kim Kardashian (or, more specifically, her smartphone game) does offer several lessons in how to improve the way you communicate to employees, customers and everyone else.
In case you missed it, "Kim Kardashian: Hollywood" has, in just two months, become one of the top moneymakers in both the iPhone app store and the Google Play store, according to tracking firm AppAnnie. (The numbers are mind boggling; the game is projected to generate $200 million by next year.)
The game itself is hardly an intellectual challenge: The player's goal is to climb the ladder of celebrity fame and fortune and transform yourself from anonymous nobody to A-lister (just like Kim, presumably).
But don't bother actually playing the game. (The premise is a bit frightening: You acquire new clothing and cars to increase your chances of finding love and achieving success.) Instead, pay attention to how "Kim Kardashian: Hollywood" represents three important lessons for effectively communicating today:
1. Brand matters more than ever.
The more easily and quickly audience members recognize you, the more likely they will be to pay attention. Need proof? Think of the last email you got. The most important factor determining whether you open it or delete with reading? Who sent it. This means you need to make it a priority to build your personal or company brand. How well do people know you? What do they know you for? How much do they trust that you will deliver on your promises?
2. If it's not fun, don't bother.
Kim Kardashian may be hot, but gaming in all forms is hotter. Market research firm IDC predicts that, by 2020, U.S. spending on video games in all forms--consoles, apps and online--could rise to $30 billion, as much as movie revenue. Games are growing so fast because people no longer want to sit on the sidelines; they want to be part of the action. So the best communication is, at the least, participative. And ideally it's fascinating, challenging and yes, fun.
3. You can't be too simple.
I'm not talking about Kim's IQ here; I'm referring to the need to be as straightforward and streamlined as possible. Audience members don't have the time or the patience to work too hard. That means: Limit each message to one idea. Emphasize the action you want your audience to take. And get your point across as quickly as possible.
Kim Kardashian as a concept may be frightening: Her only accomplishment is that she is famous for being famous.
But Kim Kardashian as an (inadvertent) communication guru? Fabulous.