In case you missed Spiralizer Mania, here's what you need to know: This kitchen gadget--that creates curly "noodles" from zucchini and other vegetables--is one of the hottest trends in food.

According to The New York Post, two of the top 10 best-selling kitchen tools on Amazon are spiralizers. They're also a top seller for Sur La Table--which sells no fewer than a half-dozen versions of the machine. A spiralizer cookbook, "Inspiralized," has sold more than 127,000 copies.

What makes the spiralizer this year's "it" gadget? The same elements that make any communication appealing. Here are 5 spiral-icious strategies you can apply to your efforts:

  1. Make it fun. We're attracted to things that are clever and unexpected. When confronted with a zucchini, what do we think? It's boring. But turn that bland vegetable into silly swirls (known as "zoodles") and suddenly dinner is a whole lot more appealing.
  2. Promise a benefit. The spiralizer's big pitch is that you still enjoy "pasta"--but the noodles are actually low-calorie vegetables. People are looking for solutions that make their lives better.
  3. Demonstrate how. Those zany zucchini noodles look fun, but how does the spiralizer work? People want to know how to. That's why when something's new, instructions--or even better, a video--help explain.
  4. Provide a sample. The spiralizer may be cool, but customers may ask themselves if they really need a new piece of equipment for their kitchen. That's why giving out samples--"Wow, this really does taste like pasta!"--and demonstrating what's possible--"You made this with apples?"--both work so well.
  5. Enlist endorsers. The spiralizer machine doesn't look like much; it just sits there. But the power of the phenomenon is how bloggers, cookbook authors and  foodies have embraced spiraling. When you hear about the wonders of spiralizing from a trusted source, you're more likely to jump on the curly bandwagon.

Ready to spiralize  communication?