Innovation is the beating heart of entrepreneurship. Now more than ever, technology allows entrepreneurs to find savvy ways to solve for major industries most meaningful pinpoints. For years, TechCrunch Disrupt has been a major hub for startups who want to test boundaries and, most especially, disrupt them. 

The event is a great opportunity for founders, VC's and entrepreneurs to see what young startups are visualizing for the future. It's an even better chance for us to learn from hungry hustlers who are trying to make their mark on the world. TechCrunch Disrupt 2018 had startups from all around the world who together exposed the industry shaping trends that are on the rise in 2018. Here are two of the most impactful tech tends displayed at TechCrunch this year. 

1. Companies progressing industry standards

From the housing market crash in 2008 to the current threat of fake news, it's no secret that many people are having a hard time trusting what used to be considered reliable unquestionable industries. In the wake of these phenomena, the public struggles to have confidence in big-name banks, prestigious news organizations and everything in between.

This year, TechCrunch disrupt showed the ways that tech companies are aiming to solve this major paint point.  

This was demonstrated by incredible companies using blockchain technology such as Humaniq, Airfox, Omega Grid who are using this technology to provide next-generation financial services built on encryption, extend need financial services to billions of emerging markets that are currently unbanked, and building peer-to-peer energy platforms. These startups show the real potential of blockchain, and it's demand to create transparent and trustworthy avenues. 

This need was also displayed by smaller startups, not on the blockchain, such as UniqChat, a startup with a centralized platform intended on allowing it's users to consume all their most trusted news sources in one place with the ability to create rich conversations within articles. Startups such as this challenge the algorithms of Facebook and Twitter that have propelled fake news, and caused a large distrust in both social media and news media. 

The trend is clear, tech startups from around the world are aiming to use their technology to create dependable and democratizing products and services. 

2. Technology that personalizes everything 

With the technology of the cloud, AI, and facial recognition, it seems to be only a matter of time before these technologies are applied to as many things as possible. TechCrunch Disrupt showed that this includes everything from household items, motor appliances, to health, to livestock. 

For example, Byton is an incredibly futuristic car built to be fully autonomous. Which means any Byton car you sit in will recognize you as soon as you take your seat, and adjust to your preferred settings accordingly--watch out Tesla. 

This trend didn't stop there. Innovative startups such as Slighter, dbTrack, and Vence are using technology to help people track reduce cigarette consumption, keep tabs on your sound exposure to ensure your ears and hearing are safe, and putting FitBits on livestock to track them so they can eliminate certain costs (and therefore create more revenue).

We have the technology to personalize and track everyone, and the convenience this provides is a huge demand. This trend also creates a new standard of living and expectation of productivity from both the product creating companies and their consumers.