Technology has shifted the way we interact with most things and recruiting is no different.  Most job searches--if not all--is done online.  Competition is tense, and sometimes getting your foot in the door can seem impossible. This is why you need to do everything you can to make a good--and long-lasting--impression.

Your social profiles matter. You should utilize them as tools to get you noticed in the job market. LinkedIn is the perfect example of this. It's a profile that all job searchers should prioritize

If you're searching for a job, you should make sure that you do these four things with your LinkedIn profile. 

1. You should treat LinkedIn like it's more important than your resume.

Your LinkedIn profile represents you, and you should use it as a tool to market yourself. 

Sometimes its all recruiters have to assess you. So, you need to make sure it's flawless. It's your cover letter, resume and online profile all in one place, take advantage of that and use this as leverage to market yourself. Recruiters and employers can take one look at your profile and dismiss you--or gain interest in you.

This means there isn't room for small errors like typos, vague descriptions and a profile picture of you and your family on vacation last year. 

Nine out of ten job descriptions will say the company is looking for someone detail oriented, show them you are through your profile. If you're not good with grammar and spelling download Grammarly, or have your friends read over it. 

2. Your career goals should be as prominently displayed as your experience. 

My career aspirations live in the space of social responsibility, and my LinkedIn profile clearly demonstrates that.

I use this platform to market myself to a particular job field. You should be doing the same. Don't grasp at straws or cater your profile to just anyone. 

One way that you can show employees from your industry your level of interest is by speaking their language. Read through target companies websites, and social site and start to adopt their vernacular.

Also, you should only highlight your work experience that aligns with your goals. You don't need to include every task you were in charge of--or even every job role you've had. Only focus on ones that are associated with your interests. I know this may seem hard if you don't have a lot of experience, but trust me, cut out anything that isn't pertinent. 

3. Use it as a platform to make impressionable connections.

LinkedIn's slogan is: Connecting the world's professionals to make them more productive and successful. So use the platform as such. 

When looking for a job I used my LinkedIn profile to connect with as many people as possible. I did this by reaching out to people in my fields and connecting with them. LinkedIn even has chat bots you can run so that you can target certain professionals. 

You should also take the time to form bonds with connections you already have. Do this by endorsing them or writing recommendations for them. Chances are they'll want to do the same for you. 

This builds your credibility and your networking circle. 

4. Reach out to future employers directly via LinkedIn.

Another great way to build a network is to connect with employers directly. If you apply for a job at Company XYZ, you should immediately search for its employees on LinkedIn.

Try to find someone in its HR department or someone in a senior position in the same department you applied for. Once you do that you should reach out to them, let them know you applied for the position and how excited you are about it. Or ask them how they enjoy working at Company XYZ. 

Reaching out will show the company how enthusiastic you are. People want to hire a go-getter. This will set you apart from everyone else who is applying online and hopefully teach you about the company you are applying to. 

Published on: May 21, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.