All the votes have been cast and counted for the U.S. 2018 primary elections. They showed major strides in leadership, dedication, and gender equality. More women candidates than ever before will appear on the ballot of the November general election.
Females took the U.S. by storm with their thoughtful, engaging and powerful campaigns. It's prompted me to think about how we can more effectively lead and close the gender gap in other industries.
So, let's reflect on the strategies they to obtain the interest of their constituents. You can use these same tactics to captivate your audiences and build a loyal following of voters. Every entrepreneur can.
Strong leaders vow to be the change they wanted to see in the world.
Leaders who walk the walk and talk the talk and incredibly attractive. Whether it's your CEO, manager, or governor, people want to follow someone with follow through. They also want a leader who they can trust to make changes for the better, and not for self-interest.
Many, if not all, of the women running for office, stayed true to those morals throughout their campaigns. They demanded a seat at the table because they wanted to be able to affect policy in a real way. They wanted to create policies by being in the room where the decisions were being made. And they let their constituents know their intentions.
Rashida Tlaib, who could be the first Muslim women to serve in Congress representing Michigan, has demonstrated this throughout her campaign. One of her campaign pillars is to push a Justice For All Civil Rights Act, which would enable civil rights protections to cover both the impact and intention of discrimination. This policy is closely tied to her own experience as a minority living in America--Tlaib is running off of what's important to her. And those morals are speaking to her constituents, and their needs.
Becoming a leader is about creating a movement. If you're a founder building your first startup, you have to convince your employees, investors, and even co-founders, why they should bet on you. What are your qualifications? Why is your vision something only you can execute? What is the movement you are creating and why should anyone else want to be apart of it?
It should be inspiringly out of this world and realistically tangible all in the same breath.
A leader should build trust by expressing their capacity, ability, and desire to progress in a current situation.
While these female candidates made history for their ability and attempt to close the gender gap, this was a small part of their actual campaign. Instead, they focused on the individual issues that they wanted to work on and they expressed their qualifications and their dedication to addressing said issues.
Stacey Abrams, who would be the first black female governor in the United States if elected in Georgia, is an example. Her campaign showed her constituents her dedication to Georgia and her qualified history of working to better the State through the experience in government, nonprofit, and business sectors. More importantly, it demonstrated the vision she has for Georgia--and where she stands on crucial issues such as health care, gun safety, education, criminal justice, and affordable housing.
In other words, it spoke to her constituents. It showed them her history of leading and the way she plans to continue to lead in the future, building an immense amount of loyalty and trust with her voters.
The same goes for launching a startup, scaling a company, or opening up a small business. You need your employees, managers, and peers to not only feel valued, and like you have their best interest, but you also need them to believe in your ability to lead them.
By providing them with relevant information on your history as an entrepreneur or business owner, along with your vision, you help build that trust. You start to create long-term loyalty from employees and peers who want to spend their lives helping you build out your mission--and that's true leadership.