Getting a job--especially one you actually enjoy--can be extremely difficult. Which is why job seekers need to go above and beyond to stand out. If you're not utilizing your LinkedIn profile, you are missing out on a lot of opportunities. 

Since LinkedIn is specifically designed for professionals it's imperative that you use this profile as such. Making sure that your profile looks professional gives your future employer an opportunity to get feel for you. It allows them to note if you will fit in with the company culture. Or if you're the kind of person who doesn't check for typos. 

Here are three things you need delete from your LinkedIn profile immediately: 

1.  Take out any elementary skill sets that you've included.

I know it might seem like a good idea to add as much information as you can to your profile, but it's not. Read through your profile and delete any basic skills you've written into your profile. 

Employers expect you to be punctual, and to know how to use PowerPoint and Excel. You don't need bring it up on your LinkedIn profile. 

Instead, you should add any quirky attributes you posses. Take time to talk about something that sets you apart, not a skill that you should have. Did you study abroad, or lead a sports team? Can you play an instrument or are you involved with any charity organizations? Find a fitting place for you to add that unique information into your profile.

You can also avoid adding basic skill sets by focusing only on the tasks of your job that challenged you. When writing out your job functions and experience only include the aspects that excited you and helped you learn. 

2. Don't expect anyone to hire you with a non-professional looking profile picture. 

Select a profile picture for the job you want, not the job you have. 

Your LinkedIn profile is an incredible way for you to market yourself. And that starts with a good picture. If you haven't had the opportunity get a professional looking picture taken of you, you don't have to shell out a bunch of money to hire someone to take the perfect picture of you.

It's easy to create the professional picture aesthetic. More importnatly it's easy to know what to avoid. If you're obviously cropping someone out of the picture, it's not appropriate for your LinkedIn profile. If your picture is one you are out partying, that's not a good look for LinkedIn. No hats. No sunglasses. No guns. No red solo cups. No super intense cleavage.

You get the point.  

A professional looking picture of you should be of you and only you. Be camera ready, have a fresh face, combed hair, wear a nice shirt, and have a neutral background. 

If you can't get someone professional to take a picture of you can ask a sibling, friend or roommate to take one of you. And if you can't do that, you can always use a selfie stick and take a picture against a blank wall. 

A picture is worth a thousand words, what is your LinkedIn profile picture saying? 

3. Use Linked for all (and only) things related to your career.

You might be inclined to use LinkedIn the way you would other social sites. If you're on LinkedIn and need a job, don't use it as a social site. Don't comment on friends posts, or like articles unless they pertain to your career path. 

Use this platform for all things (and only things) pertaining to your career. 

Part of this is building your network. Use LinkedIn to connect with as many people in your field as possible. Or if you've just applied to a job use LinkedIn as a tool to reach out to someone at the company. 

Your LinkedIn profile is a great way to get you and your resume to stand out, especially when you cater your profile and interactions on LinkedIn to your desired career.

Published on: Apr 23, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.