I recently booked my first retreat as a business owner. It will be taking place in Puerto Rico in February and I'll be with a group of other female entrepreneurs as we learn from one of my favorite business experts.
I have to admit, it's been difficult for me justify business retreats in the past. I've had multiple opportunities to attend some sort of retreat but I always decided not to go. Usually, I would tell myself that I couldn't justify the cost of travel, and while that may have been true in the past, it certainly wasn't the case this time. Even if it were, the pros definitely outweigh the cons.
Here's why business owners should plan to take regular retreats and how to make them worth every penny.
1. It's an investment.
Business retreats are worth the money if you are able to see the ROI. With business retreats, there are two different kinds of ROI: Financial ROI and the positive impact it has on your mental health.
From a financial standpoint, I booked this retreat because I need to learn about systems to improve my sales funnel. I clearly haven't been able to do this on my own and at this stage, I don't really have space in my schedule for private coaching, so a three-day retreat in San Juan where I would be focusing on this sounded pretty good to me.
As for the mental health aspect, let's face it, we suck at taking time off. In fact, Americans are notorious for forfeiting billions of dollars in vacation time. Granted, it's a little more difficult when you run a business because you're funding your own vacation, but it's still equally as important.
Let's be frank, vacations are good for our health. They help us refocus, calm down and we're typically more productive when we return.
With a business retreat, you work and you play. While I'll be working some of the time that I'm in Puerto Rico, the organizer has also planned out a day where we can explore San Juan and have some fun. She's even got a private chef for us!
2. You can find ways to make it cost effective.
Just because a retreat is a business expense doesn't mean you need to spend an arm and a leg. We're still working with budgets here, people.
Fortunately, there are retreats available for every budget. You may not even need to go out of the country like I am. Maybe you just rent out a hotel room once a quarter and chill out for a few days.
If you do decide to travel, there are ways to make it less costly. For example, my airfare to San Juan came out to a total of $79 because I had a $300 travel credit from my credit card. You can also use points, find deals, or stay at an AirBnB instead of a hotel.
The bottom line is there really is no shortage of ways to make business retreats more affordable.
3. It gets you out of your bubble.
Sometimes innovation and ideas only come to us when we've taken ourselves out of our own bubble. This could look like traveling, but it could also look like getting an outsider's perspective on what's going on in your business. With a business retreat that's being organized by someone else, you typically get both.
Business retreats are not a luxury, they are a necessity to our well-being and our business growth. If you've been going back in forth in your mind about attending a retreat, let this serve as your permission slip to finally go.