As a content marketer and business coach who runs her entire company from her laptop, I usually get asked a ton of questions about how to incorporate technology in business. More specifically, I often times have to coach clients through the overwhelm and fear brought on by ever-changing technology.

I've worked with traditionally brick-and-mortar companies who are terrified of moving their business online, small business owners who feel completely overwhelmed by how to use social media and individuals who fear they just aren't smart enough to deal with technology.

The overwhelm that comes with rapidly changing technology is completely understandable, but the reality is you need to learn to overcome your fear. Especially since mobile sales account for 30 percent of all sales and people are Googling companies more than ever.

And if you're a company that is marketing to millennials, you really need to get it together in the technology department. According to a Wall Street Journal report, 52% of millennials think that the technology a brand uses is the most important factor when making a purchase. I know I've definitely taken my money elsewhere when  I thought a company's technology was sub-par.

The bottom line is this: If you aren't incorporating technology into your business you're probably losing money. A lot of it. Here are just a few ways you can keep technology from overwhelming you as you build your business.

Outsource it.

Good leaders know that they don't know everything. In fact, they don't even try to know everything. Instead, they seek the help of experts. Technology would be one of the areas in which hiring the right people can save you time, money and headaches.

Rather than wasting your time (and thus losing money) trying to learn technology for yourself, hire it out. At this stage in my business, I know it makes more sense for me to hire my web developer to fix something on my website than it does to waste an entire day trying to figure it out myself.

Focus on one thing.

Let's say you're working with a small budget and can't afford to outsource all of your tech needs. In this case, you may need to DIY it for a while.

Instead of trying to do everything at once, your best bet is to focus on one thing at a time. For example, if you can't afford to hire someone to run Facebook ads and need to learn them yourself, just focus on Facebook ads for a time.

Learn to do one thing well, and then move on to the next. This is far less stressful than trying to do it all at once, which unfortunately is what most people do.

Find support.

There are tons of free resources available online to help you with your tech needs, from software tutorial videos on YouTube to Facebook groups for people who are trying to learn the ins and outs of social media.

Facebook groups, in particular, have become a hub for social media support. "I think it's important to focus on a few supportive Facebook groups that you actually get value from," says Natalie Bacon, founder of #SocialHack, a Facebook group dedicated to supporting members as they learn social media. "If you have 2-3 groups that you can rely on and get value from, you will have an amazing social media support system."

Final Thoughts

It's no secret that technology in business is important. Instead of letting it scare you out of making money, use some of these tips to keep technology from overwhelming you so you can begin to incorporate it into your business.

 

 

Published on: May 31, 2016
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.