At a recent speaking engagement for women business owners, I was asked a lot of questions about how to "be everywhere" on social media. Many of these women had already built empires, but they knew they could make even more money if they learned how to leverage the internet.
The problem was they were feeling completely overwhelmed. Do they do Facebook ads because that's the trend now? What about Instagram? Is Twitter even a thing anymore?
In this article, I'm laying out some of the ways your business can "be everywhere" without really needing to be everywhere. This strategy will cut the overwhelm while still getting the job done.
Realize you don't actually have to be everywhere.
The first step in leveraging social media is to realize you don't actually have to be everywhere. I mean this both literally and figuratively.
For now, let's just discuss this in the literal sense. As much as you may feel pressured to do so, you don't actually need to have a presence on every social media channel.
Sure, there are some things that you should be on just for the sheer numbers and information available to you. For example, just about everyone has a Facebook account and their ads manager is really good for gathering useful data.
But, other than that, where you decide to focus your social media efforts really just depends on your market and your industry. Therefore, your focus should be on what actually works for your business, not what you think you should be doing.
Use tools to help you automate.
Now that we've talked about why you don't literally need to be on every social media channel, let's talk about how you figuratively don't need to be everywhere at once.
There are plenty of tools out there at varying prices which can help you automate your social media posting. Some tools require you to schedule out a calendar once a week or once a month. Others, like the one I use, simply require a master calendar a library of content they pull from every day.
The point I'm trying to make is this. You can leverage social media and your time, but implementing online tools that help you "be everywhere" at once.
If you're not entirely comfortable with this or you have the funds for it, you can also hire a digital marketing agency to do it for you. This is actually what I suggested to one of the real estate agents who was already making quite a lot of money. Quite frankly, her time is better spent on selling and she knew it.
Repurpose content for different social channels.
The final step to "being everywhere" is to realize you can repurpose content for different social channels.
For example, I record a podcast interview which I then get transcribed. From that point, a writer turns the transcription into an SEO friendly blog post. The podcast episode goes to iTunes and Stitcher automatically as well. Here's the real kicker - I take the audio and put it on YouTube with a link back to the original blog post with the podcast episode.
And, of course, the actual blog post with the podcast audio player is added to my social media scheduler which then automatically shares it across different channels.
To give you an idea, the only thing I actually did there was record the podcast. Other than that, everything else is either automated or outsourced.
While social media can definitely seem overwhelming, there are plenty of ways to leverage it and have a presence without losing your mind. It's all a matter of organization and strategy.