I recently had a business presentation totally flop. I'd been planning this presentation for weeks, had over 100 people who RSVP'd and tested my tech at least a thousand times to make sure everything was working.
Unfortunately, when it came time to do the actual presentation, nothing worked. My webinar software was giving me problems, my backup platform wasn't working either and to make matters worse, the power started flickering at my office so our connection went down.
It was an absolute nightmare as my team and I scrambled to get it together while keeping up with the comments coming in on our webinar platform and Facebook Live. In the end, we weren't able to do the live presentation I'd been planning and I had to figure something out quickly.
If you've ever been in this situation, you know how frustrating it can be. Fortunately, you're in good company because it happens to everyone at some point. There's also always a way to rebound. Here's what to do the next time this happens.
Have a backup of your backup.
Everyone usually thinks of having a backup plan for their business presentation, but rarely do they have a backup for the backup. This is because most people think one backup is enough, but as I learned this past week, it's not.
That's why you need to plan a backup of your backup. If you're doing your presentation online, as is often the case these days, then also consider having a backup that doesn't require an internet connection.
In my case, I was able to use my video software to make a nice presentation with my slide deck. Once the connection came back, I uploaded it to YouTube and sent it to everyone who signed up for the live event.
Keep your cool.
When business presentations flop, the audience sometimes gets frustrated. Fortunately, I didn't experience too much of that, but I had a plan just in case I did.
The first step is to keep your cool. Obviously, this is not easy when you're in the moment. In fact, I'm pretty sure I wanted to cry out of frustration when all my tech decided to work against me.
Fortunately, I'm an avid meditator and had done some breathing exercises right before I tried to go live with my presentation. This allowed me to breathe through the chaos and come up with a solution.
I already mentioned how I recorded the presentation and then sent it to everyone who had registered for the event. What I haven't yet mentioned is how I turned this nightmare into a teachable moment for the audience.
Since I was doing a presentation for people who wanted to pursue online business, I mentioned in the email I sent out how sometimes tech working against you is a part of running a business online and that all you can do is keep it moving and find a Plan B.
People seem to be reacting well to my authenticity about the whole situation, because I keep getting requests for business consults after sending it out. This goes to show that you can still move people through a sales funnel even when everything goes wrong.
Let it go.
After I recorded the presentation and sent it out via email, I closed up shop and spent the rest of the day relaxing. I've learned from previous experience that the worst thing you can do after a stressful situation like that is to keep working.
As such, I exercised my right as the business owner and took the rest of the day off to decompress. I took my mind off of the business and instead focused on things that I enjoy in my free time.
Moral of the story.
Having your business presentation be a complete flop isn't the end of the world. This stuff happens, especially in the online space where far more tech is involved. All you can do as a business owner is learn how to roll with the punches and rebound.