If you're anything like me, you probably spend a lot of care crafting your emails--right down to the perfect subject line. You're already against the odds when you're sending a cold email, and you really want to make the most impact with an email newsletter, so you want to do everything right that's in your control to make sure it gets read.

One thing you might be overlooking? The timing. Even with a killer subject line, the greatest opening hook, and the most enticing call to action, your email is more likely to get read if you send it at the right time.

And yes--there are studies on those right times.

While your best bet to find the perfect time for your business and customer base is to run some A/B tests yourself, studies conducted by MailChimp and Hubspot give you a solid place to start your own research.

How Much Does Day of the Week Matter?

Surprisingly, as long as you're sending your emails on a weekday (Monday through Friday), there isn't a significant difference in read rate day to day. As you might imagine, open rates dip on the weekends, so if you have a productive email writing Saturday, Boomerang all your drafts to send first thing Monday.

What Time Should I Send Email?

For those of you who block out email times, it's best to do it in the morning - specifically between 9AM and 11AM (in the recipient's own time zone). That's the window, according to MailChimp and Hubspot's studies, with the highest open rates. Don't fret if you tend to send emails on the earlier side--the data suggests that people check their inboxes when they first get into work, meaning your 7AM email is still likely to be top of the inbox at 9AM.

Test it Yourself

While these studies are great to keep in mind, you'll get a more comprehensive idea of your own audience if you run your own tests. HubSpot enables you to see if--and when--your own emails are opened, information you can use to guide your email habits.

I also recommend this for sending email newsletter marketing. Play around with your send days and times to discover when your own audience is most likely to engage. You can measure these times against one another, and against the average open rate for your industry.

Published on: Sep 19, 2017
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