As much as we all try to streamline and limit our time on email, we still need it (at least for now!) to keep our brands humming. In fact, its the backbone of communication for a lot of businesses -- it's often our first line of communication with everyone we speak with, from customers to co-workers

It's pretty essential to nail messaging the first time, not just because a short and well-crafted email gets a better response rate, but because your email style can have a direct impact on client retention and future sales.

Unless you're a professional writer (or work with a content marketing company that can help) you may not even realize how your emails are being perceived, or if they're (gasp!) putting people off. 

Luckily, artificial intelligence only continues to advance and your emails are going to get better because of it. Here are two A.I.-driven tools to help you start sending better emails ASAP.

Available on Gmail and Yahoo 

Have you ever written an email and thought to yourself, "Do I sound too formal?" or "Am I coming off as too eager?" 

Well, with Grammarly's Tone Detector, you no longer have to question if you're setting the right tone with your emails. The detector uses a combination of rules and machine learning to find signals in a piece of writing that lead to its tone. It considers everything from word choice and phrasing to punctuation and capitalization. 

The Tone Detector will ensure your writing conveys the tone you're hoping to achieve with a certain audience (so there are no surprises when they reply).

You will feel better than ever sending off your emails -- and could create even better bonds with your customers and co-workers. 

Available on Gmail 

If you've ever wanted to improve your email experience, Boomerang Insights is here to tell you exactly how to do it. This newly released program takes a deep dive into your inbox to determine the tone you use, the reading level of your writing, how often you check your email, your email storage tendencies, and more. 

After analyzing your emails, Boomerang Insights presents a chart to help you determine the best time to send emails based on your tone and the time of day. (And that means you personally, not the emailing community at large).

For example, maybe some of your emails dashed off after 10 p.m. were less polite ('cause you understandably get cranks past your bedtime) whereas your emails around 11 a.m. (fully caffeinated!) reflected a more energetic tone. From this information, you can determine it's better for you to send emails during the morning time. 

Put these two programs into play, and you'll have a better understanding of how to be more productive when it comes to email--and get a better response. 

 

Published on: Nov 20, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.