Typically, when I sit down to write a column, I spend some time reflecting on my interactions with entrepreneurs over the past week, and I look for an experience that I think has a universal lesson that I can share.
Over the past few weeks, I have struggled to do this. And the only logical explanation I have for lack of clarity is that I am immersed in the petrifying and exciting process of getting my first book into the market. In about two months, The Growth Dilemma, will hit a bookshelf on a browser near you.
In today's column, I have decided to share my emotional state as a first-time author. I hope this will help others push through the process, and put ink to paper.
It's been about a year and a half since I started working on the book, and as it gets closer to being released the pit in my stomach grows. Will people care? Will I break through the noise of the other 300 books published on Amazon every day? Will readers like it and post good reviews? How should we market it? The decisions and the emotions go on and on.
I have helped launch dozens of new products over my life, and yet somehow a book is different. There is nowhere to hide, this book represents me and what I believe in. Secondly, a book is different to building a website, as an example. If you launch a website on a Monday, you can wake up on Tuesday and decide to change the font color from blue to green with the click of a button. With a book, you can't do that.
Over the weekend, I sat with a friend and explained my nervous state of mind. He pushed me to calm myself down, and explain to him, in a few words what I hoped my readers would glean from The Growth Dilemma.
After a few rounds of back and forth, the description was clear.
I told him that one of the biggest and toughest decisions entrepreneurs struggle with is how to finance their businesses. The Growth Dilemma is intended to help them challenge their assumptions about how they think through their financing decisions, and either find a new comfort zone or be comfortable with where they are.
My friend then asked me if I thought a book like this existed. I told him that I did not.
He encouraged me to shake my nervous anxiety, and enjoy the excitement that I would help my readers.
My best advice to any aspiring author is to be confident in your purpose, and the rest of the pieces will fall into place.