Of all US employers, 99.7 percent are small businesses. Among them are many brands that haven't yet attracted the attention of funders, but will need to do so eventually if they want to scale up. But to gain market share and attract funders' interest, companies need to build brand recognition, engage consumers, and boost revenue.

These small companies face a huge challenge: They're struggling to get ahead with a marketing budget that's just a tiny fraction of what the big guys can muster. And while visual content like motion graphics and interactive web pages is proven to increase brand recognition and conversions, it can seem hopelessly out of a small brand's price range. 

Here comes the good news: quality visual content is never out of your price range. Deploy the following three strategies to boost engagement, market share, and sales--all while sticking to your budget. 

1. Design a brand-wide visual strategy. 

Brands that offer up a consistent look and feel across all mediums and platforms build trust with their customers and brand recognition at the same time. But these aren't the only reasons to opt for a single, brand-wide visual strategy. Designing a visual strategy for your brand as a whole will also save you money by ensuring you don't try to reinvent the wheel every time you create a new piece of content. 

An effective visual strategy not only includes a set of traditional brand guidelines, but also interprets those brand guidelines in the context of your audience and your target media outlets. It defines the proper approach for every piece of content you produce. From illustrations and data visualization to iconography and photography, the right visual strategy will ensure that every piece of collateral properly portrays your brand, accurately conveys your message, and effectively connects with your audience. 

Once this strategy is set in stone, most of the hard work for every subsequent piece of visual content is already done! You'll produce content more quickly, with the assurance that its overall visual treatment has already met the standards of your brand. And in the end, you'll be able to produce entire visual campaigns more quickly.

2. Create a workbench. 

Now that you've got a strong visual strategy in place, you can determine which elements can be effectively reused across your platforms and messaging. Think about it: if you've designed an icon for your website to represent one of your product offerings, you shouldn't design a new one for Twitter, and another for Snapchat, and so on. 

Instead, invest some time in creating a workbench of reusable visuals, or visuals that can be repurposed for different contexts with minimal design time. This little bit of planning will save you a lot of time and money later. 

3. Never produce just one piece of content. 

Motion graphics increase conversions by an average of 80 percent, so you've decided to invest in a home-page motion graphic that will help audiences understand your product or service on a more fundamental level. You also know that this motion graphic needs to be high-quality in order to communicate your brand's commitment to quality. You're willing to invest a good percentage of your marketing budget to make that happen. 

Still, it seems like a lot of money for just one piece of content, right? 

You're asking the wrong question. 

If you're investing in a motion graphic with fabulous illustrations and data visualization, you can reuse every asset that went into the making of that motion graphic to create other pieces of content. A pie graph could make for a highly shareable Twitter graphic. An illustration might end up being a feature element on your home page. The list goes on.

In short, if you're creating one piece of content at a time, you're doing it wrong. Repurposing parts of a single piece of content for other mediums or platforms has the added benefit of creating a consistent cross-brand look and feel. It saves money and increases brand recognition: win-win.  

Deploy these three strategies and you can produce stellar visual content on any budget. What's more, you'll be building brand recognition and gaining ground in your industry, so that if you're looking to attract VC funding, your business will make a more worthwhile investment. 

All the while, incorporating quality visual content will boost revenue, and ensure your budget (and, perhaps, budget increases) for years to come.