Summer is like the New Year's, offering a new start and a change of pace. Just like I started off 2018 with ideas and plans for what I'd like to achieve professionally, I'm entering the summer season with big goals for my business.

I recently sat down and listed them all, because there's something about writing down what you intend to do that positions you for success. It's called accountability, I suppose. Perhaps my six summertime projects will inspire you to spend June, July, and August, not just kicking back a bit, which is important, but checking off some entrepreneurial to-dos.

1. Invest in my website.

Your business website is never really complete, is it? Like you, it's a work in progress. I just started working with a designer to add a new page to my public relations and communications business website. The new addition will highlight specific services and allow people to schedule theirs via my website. This will make my site into more of a sales tool and make me more efficient in my work, eliminating (I hope) the need to write multiple emails -- to each prospective new client -- explaining what I do and the benefits.

2. Freshen up my LinkedIn.

The professional profile is also a work in progress, and you are never "done." I plan to revisit my LinkedIn profile with an eye for refreshing my summary story and experience section. After all, when I wrote the summary, I was just launching my business and now I'm in my third year. Time for an update.

3. Update training presentations.

September ushers in the last wave of business for the year. Often, people are back from vacation, energized and wanting to get big things done. I'm going to be ready for those interested in media training, which is preparing people to speak with reporters, and LinkedIn training. I'll spend time this summer updating my training presentations in both areas.

4. Read.

I haven't had a lot of time to read lately, and that bums me out. I love to read. And I'm a happier, more productive, and more interesting person when I make time to read. So I'm going to escape with some novels. I recently went to my public library website to reserve the max number of books. I can't wait to tackle my Goodreads "want to read" list. And while self-help books are not totally my thing, there are two such books that have crossed my desk that I will read this summer -- Being Boss, by Kathleen Shannon and Emily Thompson, of the so-named podcast, and The Four Tendencies, by Gretchen Rubin.

5. Learn something new.

I'm tired of not knowing more about stuff like digital marketing. Now that I'm on my own and not working for a big corporation, I have to make my own learning and development opportunities. I'm currently eyeing a few different digital marketing courses at And I'm also going to check out courses available for free through my public library. I guess you could say I'm going to summer school -- kind of. 

6. Complete service projects with my kids.

During the school year, it can be hard to do service projects with my kids. Over the summer, I plan to tackle at least one with Lucy, 11, and Penny, 9. Just like when I make time to read, I'm happier at work when I make time to give back. I expect we'll sort food at a local food pantry or clothing at a crisis center. The kids also love having neighborhood bake sales for their favorite causes like The Lunch Project

Let's make it a great, refreshing summer!

Published on: Jun 1, 2018
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