From concerts to crimes, Facebook Live has given everyone the ability to broadcast live events in real-time. For publishers, companies and thought leaders, it's provided a new platform to reach out to customers and fans.
Several months ago Facebook introduced a new feature, called Facebook Live Audio. It's still in the early testing phases, but they expect it roll out to everyone in the near future.
In conjunction with my book publisher, HarperCollins, I've become one of the early testers of the audio-only broacast. And I think it's going to open up even more opportunities entrepreneurs, musicians, and want-to-be podcasters.
How I Use Facebook Live Audio
Facebook Live Audio allows me to create an audio-only broadcast. Like the video version, I'm able to take questions and interact with audience members in real-time.
Listeners can continue to scroll through social media or open new browsers without interrupting the broadcast--which is a big advantage over the video version. Allowing audience members to multi-task is key to retention throughout the broadcast.
I've hosted several Facebook Live events over the past year and I've found it's a great opportunity to share new content and exclusive excerpts from my book. So when I when I was invited to test the audio only version I decided to create a 13-week audio series.
Every Thursday I take a deep dive into one chapter of my book, 13 Things Mentally Strong People Don't Do. Then, I answer questions from the audience--which is actually a lot of fun. It's one of the best ways to communicate with my readers and to hear first-hand what types of struggles people are experiencing. I often write articles based on the questions people ask.
I'm about a third of the way through so far. With each broadcast, I learn a little more about how to best use Facebook Live Audio as a way to reach my audience. So far, it's been a lot of fun.
Unlike the video broadcasts, the audience sees a static picture in the audio only version. I usually choose a picture of myself or a picture of my book. When each live broadcast is over, I can publish it to my Facebook page so it will be available for people to listen to at any time.
Facebook Live Audio Will Make Podcasting Available to Everyone
Facebook Live Audio gives everyone the ability to start a podcast. All you need is a smartphone and the Facebook app to get started.
Of course, there are some limitations to what you can do with Facebook Live Audio. It may be complicated to have a guest call into the show and it will be difficult to maintain good audio if you're doing anything too complex.
But, it does offer a new way to interact with your audience--especially if you have a large Facebook following. It could also be a great way to test out your ideas or start building a platform.
With Facebook Live Audio, you don't need to wait to get on the TED stage to share your big ideas. You can start broadcasting your message to the world with a click of a few buttons.
It's a great time to start thinking about how you could use this feature to communicate your message effectively. Create a plan now for how you can add Facebook Live Audio to your social media strategy.