Over the years I've met a lot of entrepreneurs and I've always loved and admired their passion. But in recent times, there has been a rise in one very particular kind of entrepreneur commonly known as the "douchepreneur" and it seems that I'm not the only one who has noticed.

According to Urban Slang, the definition of douchepreneur is "an unemployed douche that loves bragging about the dozens of start-ups he/she had a role in." And I think we've all met this kind of person. The minute your eyes lock you can almost feel the pitch coming, and as the words fly, it is pretty clear that there is no real substance.

Now I think it is important for us to be able to identify douchepreneurs fast, because this gives us the chance to end the conversation and back away as quickly as possible. It is also nice to do a little check in to make sure we are not turning into a douchepreneur ourselves.

So how can you tell if you are on the receiving end of a conversation with a douchepreneur?

  1. They are really intense close talkers who never seem to blink.
  2. They immediately start bragging about the dozens of start-ups that they've played a pivotal role in developing and the money they generated (yet you have to pay for the coffee).
  3. They never miss a chance to pitch their latest idea (even at funerals).
  4. They take it personally if you question any of the assumptions they make (like is there actually a market for Apple Watches for cats?)
  5. They have a huge (but meaningless) social media presence--all purchased.
  6. When asked their title--it is vague and nebulous--for example "I make dreams come to life".
  7. They have wonderful acronyms, metaphors and woohooo phrases that are generally delivered in a condescending way--something like--"individually we are one drop, together we are an ocean".
  8. They know everyone and shamelessly drop names--and act as if Richard Branson is their best buddy.
  9. They normally wear at least one very distinctive piece of clothing.

The moral to the story here is that whilst it is great to be passionate about our business and proud of our achievements, we need to be an entrepreneur of substance, not a douchepreneur.