Your average cup of joe just got a stylish upgrade.
Yesterday marked the launch of an Indiegogo campaign--spotted by Tech Insider--for Joule, a bracelet that contains a caffeine patch to keep your energy levels up all day long. The co-founders of Toronto-based Joule, Adam Paulin and Alex Kryuk, hope to raise $15,000. As of the publish date of this article, Joule had raised $4,728 with 30 days left in the campaign.
The Joule bracelet is a simple band made of silicone. The patch contains guarana extract, which contains twice the amount of caffeine that coffee beans have. In total, each patch contains 56 mg of caffeine, which is transmitted into your bloodstream over the course of four hours. That way, the user is able to receive a more gradual and more consistent boost of energy.
Other products that give consumers a way to consume caffeine via a transdermal application--such as caffeinated skin spray and caffeine patches that you can apply directly to your skin--have been around for a couple of years. Joule hopes to stand out by packaging its product as the "very first caffeinated bracelet."
"It's really building on existing caffeine trends, but we're actually able to make that product look aesthetically pleasing," Paulin says. He used to wear caffeine patches, but found that they would peel off throughout the day. He then turned to Kryuk, who previously worked in sales and marketing capacities for pharmaceutical giant Merck & Co., to help him develop a new type of caffeine patch that would fit in a bracelet.
While Paulin says consumers can use multiple patches per day if they like, the $29 starter kit contains what is intended to be a one month's supply of product: a bracelet and 30 caffeine patches. The Mayo Clinic recommends consuming less than 400 mg of caffeine per day, and defines more than 500 mg as "heavy caffeine use."
This isn't Paulin's first foray into wearables. He is also the founder and CEO of Thin Ice, a company that produces vests and shoe insoles claimed to help people lose weight. The products contain "cooling chips" designed to trick your body into thinking that the temperature is cooler than it actually is. Your body then begins to shiver, burning fat in the process.
Thin Ice raised $582,092 dollars on Indiegogo in September 2015. Paulin said that Thin Ice is still working on fulfilling orders, and expects to get products out to the campaign's backers in the spring. That campaign, he said, taught him that there was enough consumer interest in wearables to take another crack at the market.
"These products just make a process that people are already interested in a lot easier," Paulin said.