Being disruptive or innovative in your industry has as much to do with your employee policies and benefits as it does with your adoption of the latest and greatest tech tools.

National pizza chain &Pizza is a case in point. It's been recognized for its embrace of A.I.-informed bots that respond conversationally to customer texts, as well for CEO and co-founder Michael Lastoria's advocacy for a livable wage. Currently, the chain's mean hourly wage is $14, compared with the federal minimum wage of $7.25 per hour. Prior to &Pizza, Lastoria co-founded Innovation Ads, a marketing firm that sold to a private equity firm in 2006, and JWALK, a creative agency that sold to the beauty company Shiseido in 2017.

Watch the clips below to learn more about how this serial entrepreneur created a unique brand identity by being a force for social justice.

On how to stand out in your industry:

On what it takes to innovate:

On the one employee benefit that saved his company during the Covid-19 pandemic:

On how any business can improve its hiring by making a simple budgeting switch: