Eurosport home page
The nine tiles on Eurosport's homepage flash various soccer-related images at loadtime.
Eurosport Web site
An easy-to-navigate frames-based layout makes the site simple to get around in.
Talk about a killer URL: sports equipment cataloger Sports Endeavors, Inc., which does business as Eurosport, managed to snag www.soccer.com as its online moniker. The Hillsborough, N.C. company was founded in 1984, and last year, with revenues edging $25 million, went onto the Web. Phaedra Hise spoke to CFO and co-owner Brendan Moylan about what he's found:

What's the purpose of the site?

When did it go up?

Who developed it?

What did it cost?

How much time does it take?

How many hits do you get?

Who seems to be visiting?

What kind of business have you gotten?

Phaedra Hise is the author of the book Growing Your Business Online: Small Business Strategies For Working the World Wide Web, (Henry Holt & Co, 1996).