This is an outline of a complete business plan:
- Summary
- Business concept
Current situation
Key success factors
Financial situation/needs - Vision
- Vision statement
Milestones - Market analysis
- The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions - Competitive analysis
- Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks - Strategy
- Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy - Products/services
- Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services - Marketing and sales
- Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows - Operations
- Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities - Creating the financials of the business plan
- Assumptions and comments
Starting balance sheet
Profit-and-loss projection
Cash flow projection
Balance sheet projection
Ratios and analyses
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Apr 18, 2000
