Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities with business owners and industry experts. Check out this growing list of associations.

American Association of Advertising Agencies (AAAA)
This national trade association represents U.S. advertising agencies and offers its members expertise and information regarding the advertising agency business.

American Marketing Association (AMA)
The AMA assists marketing professionals in both business and education in personal and professional career development and education in the advancement of the science and ethical practice of marketing disciplines.

Association of National Advertisers (ANA)
Serving the interests of corporations advertising in the United States, the ANA acts as a catalyst to bring together industry leaders; advertising, marketing and communication professionals; and other trade association members to confront pressing issues and explore emerging ideas critical to its industry.

Direct Marketing Association (DMA)
The DMA is the oldest and largest trade association for users and suppliers in the direct, database, and interactive marketing field. The associations offers members the tools and services they need to do their jobs better.

Outdoor Advertising Associations of America (OAAA)
The OAAA seeks to unite the outdoor advertising industry by serving the needs of advertisers, consumers, and the public. It provides leadership, services, and standards to promote, protect, and advance the outdoor advertising industry.

Retail Advertising & Marketing Association (RAMA)
RAMA helps retail marketers, and others who support and serve them, gain the knowledge and skills required to succeed in their careers and to network with peers and industry stars.

Interactive Advertising Bureau (IAB)
A global nonprofit association, the IAB focuses on maximizing and increasing the effectiveness of Internet advertising. IAB is particularly interested in educating the industry and evaluating and recommending online advertising standards and practices.

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