Dany Levy leveraged her ties to the journalism community when she launched her website, DailyCandy, a resource on the latest fashion, food, and fun. By e-mailing everyone she knew and asking them to forward the news to everyone they knew, Levy built a DailyCandy subscriber base that now totals some 90,000 readers.
Learn more about her Web start-up success in the February 2004 Inc. feature, "How I Did It," and then dive into these resources for more Web start-up strategies.
- Rock Star
- Richard Rhodes based his business on an unusual competitive edge -- he uses the Web to quickly source exotic materials from the most inaccessible spots on the globe.
- Virginia is for Manufacturers
- By launching her fashion company on-line, founder Jill-Anne Partain not only avoided the expense of manufacturing in a big city but also helped revive an economically distressed area.
- The Absolutist
- At a time when few consultants used the Web, Laura Ricci dared to start a company that required customers to work with her virtually.
- A Sharper Image
- Anthony and Aimee Arnold have reversed the natural order by launching a traditional business from a Web-based company.
- The Dirtbag Demographic
- Douglas Canning has shrewdly leveraged every aspect of the Internet to market his clothing brand.
- Sit! Stay! Make Money! Good Company
- Beginning as an information site for dog owners, SitStay.com has turned into a profitable online pet supply store.