The nation is still buzzing about the heroic actions of US Airways pilot Chesley "Sully" Sullenberger III, who guided Flight 1549 and its 154 passengers and crew members to a safe landing in New York's Hudson River on Thursday. Turns out, on top of being a pilot and a newly-minted hero, Sullenberger is also an entrepreneur.

Sullenberger, who landed the plane after its engines were disabled by what is believed to be a "double bird strike," is the founder and president of Safety Reliability Methods, a California-based consulting firm that provides risk evaluation, training, and other services to business, government, and health-care clients.

Sullenberger's resume includes more than 40 years of flying experience, on top of an M.A. in public administration from the University of Northern Colorado and an M.S. in industrial psychology from Purdue University.

Safety Reliability Methods focuses on applying the most recent advances in safety and reliability performance, most of which, according to the company's website, originated in commercial aviation. Clients in turn are promised improvements to areas such as risk management and leadership development.

Sullenberger, who is also a former fighter pilot for the U.S. Air Force, has done extensive work on aviation safety. He was a safety chairman and accident investigator for the Air Line Pilots Association, and also participated in accident investigations for the National Transportation Safety Board and the Federal Aviation Administration.

Attempts to contact Safety Reliability Methods for this story proved unsuccessful, as the company's phone number was redirected to Mr. Sullenberger's voice mailbox, which was -- not surprisingly -- full.