Joe Zeff is the president of Joe Zeff Design, Inc., a pioneer in interactive storytelling. His company developed some of the world’s first iPad apps, and now creates sales and marketing content for some of the world’s biggest companies. Joe started his career in journalism, working his way up from small-town reporter to Presentation Editor at The New York Times and Graphics Director at Time magazine. His work has appeared on hundreds of magazine covers, national advertisements, Broadway marquees, and album covers for Ludacris, Jay-Z and Kanye West. A native of Pittsburgh, he is moving his company from the New York City area to his hometown this fall.