Amanda PhingbodhipakkiyaCreative Habit

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Amanda Phingbodhipakkiya is an Art Director at Primacy, a full-service design firm and founder of The Leading Strand, an initiative that uses design to shine a light on breakthroughs happening in science. She was selected to be a TED Resident in 2016 and her work with The Leading Strand has been featured in Fast Company, Quartz, Smithsonian Magazine, and The Verge. Amanda studied neuroscience at Columbia University and conducted Alzheimer’s Disease research at Columbia Medical Center before earning her MFA at Pratt. Her scientific background grounds her design process and work in the fundamentals of human cognition and emotion.