Amy Barrett's Articles
Amy Barrett
Public Heroes
Is the IPO Party Over?
Wire
How We Built a Barbecue Empire
Growth Through Acquisition
Buying Out the Enemy
The Branding Game
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Work-Life Balance
How to Be an Absentee CEO
Event Marketing
Perfecting the Pop-up Store
Pivot
A Team in Crisis
Case Studies
Getting the Best Medicine
Case Studies
How Timing Is Everything
Green Business
Should You Switch to Green Packaging?
Case Studies
Focusing on What Works
Case Studies
Capterra Soldiers On
Logistics
How to Restart a Company
Customer Service
Focus On the Customers
Case Studies
A Smart Way to Make Sausage?
Entering New Businesses
Tips on Adapting Products for New Markets
Strategy
The Art of Airing Conflict
Startup
Revitalizing the American Dream
Case Studies
Creating a Turnaround Strategy
Discounting Strategies
An Alternative to Discounts