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Amy Barrett's Articles

Amy Barrett

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Public Heroes

Is the IPO Party Over?

Wire

How We Built a Barbecue Empire

Growth Through Acquisition

Buying Out the Enemy

The Branding Game

Will Shoppers Scream for an Ice Cream Maker's New Packaging?

Work-Life Balance

How to Be an Absentee CEO

Event Marketing

Perfecting the Pop-up Store

Pivot

A Team in Crisis

Case Studies

Getting the Best Medicine

Case Studies

How Timing Is Everything

Case Studies

Focusing on What Works

Green Business

Should You Switch to Green Packaging?

Case Studies

Capterra Soldiers On

Logistics

How to Restart a Company

Customer Service

Focus On the Customers

Case Studies

A Smart Way to Make Sausage?

Entering New Businesses

Tips on Adapting Products for New Markets

Strategy

The Art of Airing Conflict

Startup

Revitalizing the American Dream

Case Studies

Creating a Turnaround Strategy

Discounting Strategies

An Alternative to Discounts