Carter and Courtney Reum

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Carter and Courtney Reum are the co-founders of M13, a brand-development and investment company that seeks to accelerate businesses in consumer products, technology, and media. The Chicago brothers originally left careers at Goldman Sachs to create "a better way to drink" and launched VEEV Spirit, a 70-proof vodka alternative that became one of the fastest-growing independent spirit brands in the country. While growing VEEV, the brothers began making early investments in companies like Bonobos, Birchox, Warby Parker, Pinterest, Lyft, Krave Jerky, and Kevita. In 2016, Carter and Courtney sold a majority stake in VEEV Spirits and founded M13 to focus on entrepreneurial stewardship.