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Diane Hessan's Articles

Diane HessanConsumer Collaboration

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Diane Hessan is the Chairman of Communispace, a consumer collaboration agency she helped found in 1999. To date, it has launched more than 700 communities and in 2012 was rated the fastest-growing company in its industry. Diane is co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage.
@DianeHessan
Strategy

5 Ways to Make Your Brand Thrive in the Sharing Economy

Innovate

To Get to Know Your Customers, Spend a Day in Their Underwear

People

How to Move Beyond Traditional Employee Feedback

Company Culture

7 Ways Your Growing Company Can Maintain a Startup Culture

Entering Global Markets

3 Lessons Consumers Have Taught Businesses About Global Expansion

Customer Service

4 Essential Ingredients in Consumer Storytelling

Health Care

Delivering on Customer Needs in the New Health Care Landscape

Bringing Innovation to Market

5 Reasons Why Consumer Collaboration and Big Data Are a Perfect Match

Innovate

How a Mobile Giant Used Consumer Collaboration to Innovate