Diane Hessan's Articles
Diane Hessan
Consumer Collaboration
Diane Hessan is the Chairman of
Communispace
, a consumer collaboration agency she helped found in 1999. To date, it has launched more than 700 communities and in 2012 was rated the fastest-growing company in its industry. Diane is co-author of
Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage
.
@DianeHessan
Strategy
5 Ways to Make Your Brand Thrive in the Sharing Economy
Innovate
To Get to Know Your Customers, Spend a Day in Their Underwear
People
How to Move Beyond Traditional Employee Feedback
Company Culture
7 Ways Your Growing Company Can Maintain a Startup Culture
Entering Global Markets
3 Lessons Consumers Have Taught Businesses About Global Expansion
Customer Service
4 Essential Ingredients in Consumer Storytelling
Health Care
Delivering on Customer Needs in the New Health Care Landscape
Bringing Innovation to Market
5 Reasons Why Consumer Collaboration and Big Data Are a Perfect Match
Innovate
How a Mobile Giant Used Consumer Collaboration to Innovate