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Don Peppers's Articles

Don Peppers

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Strategy

The Smartest Way to Apply Warren Buffett's 'Moat' Strategy at Your Business

Customer Service

To Build Customer Loyalty and Boost Profits, Avoid This Common Mistake

Creativity

10 Simple Exercises to Improve Your Own Creativity

Personal Finance

Do This 1 Thing to Help Reduce Your Risk of Personal Bankruptcy

Hiring

Why Hospitals Are Embracing Fine Dining (and Other Perks)

Technology

Why Uber and Lyft Will Have a Short Lifespan

Innovate

How 3M Lost (and Found) its Innovation Mojo

Customer Service

Identifying the Customer-Focused Executive

Customer Service

CRM Plays Different Roles for Different Companies

Lead

Off the Record: A Candid Exec on the CRM Culture Shift

Security

Are Personalization and Privacy Really at Odds?

Customer Service

Are Personalization and Privacy Really at Odds?

Customer Service

The Secrets of Successful Loyalty Programs

Why CRM Initiatives Fail and What You Can Do About It

Customer Service

A Mid-Sized Retailer Goes One to One