Erik Sherman TechTown

Erik Sherman's work has appeared in such publications as The Wall Street Journal, The New York Times Magazine, and Fortune. He also writes at Fortune.com and Forbes.com.

Lead

Another Starbucks Racism Incident: Apologies and Training Aren't Enough

Marketing

The Craziest Things Brands Are Doing to Leverage the Royal Wedding

Personal Capital

Millennials: If '2 Times Your Salary Saved by 35' Sounds Crazy, You're Right

Lead

With United's Reputation, This Outrageous Event Probably Won't Surprise You at All

Public Relations

Starbucks Opens Its Bathrooms to Everyone, Fixing a Symptom, Not the Problem

HR/Benefits

Ditch the Cover Letter and Check These Outrageous Stunts That Landed People Dream Jobs

Technology

5 Ways Google Is About to Boost Your Productivity and Make Life Easier

Marketing

Marketers Now Ask How Campaigns Will Appeal to Trump Voters

Technology

Twitter Security Fail: Better Change Your Password. Now

Technology

Facebook Wants to Be Your Dating App and Will Respect Your Data in the Morning

Marketing

Cross Bitcoin With Bacon and You Get Oscar Mayer's Latest Promotion--Almost

Money

Elon Musk: PayPal Owes You $30.18

Lead

United CEO Refuses Millions in Bonus, but that Won't Help Fix the Carrier's Problems

Marketing

Burger King Trolls a Ridiculous Law with an Outrageous Stunt You Have to Love

Technology

Apple Has a Lot to Be Worried About - Yes, Even Though They Are Doing Great

Technology

SunTrust Data Theft Shows the Big Problem Is Often Insiders, Not Hackers

Lead

Another Starbucks Refused to Let a Black Customer Use the Bathroom

Lead

Southwest Plane Has Engine Blow at 32,500 Feet, Passenger Dies as a Result

Lead

Starbucks Sees PR Disaster of Black Customers Arrests and Finds Ways to Make It Worse

Technology

Facebook Wants to Be in an Isaac Asimov Novel, But So Do Many Other Companies

Marketing

Laura Ingraham Shows How to Wage a Losing Crisis PR Campaign

Lead

Amazon Beats Up Its Brand by Locking Customer Accounts for No Apparent Reason

Technology

Dating App Grindr Shared Unbelievably Sensitive User Data and Should Be Ashamed

Lead

YouTube Is the Latest Shooting Location: What Companies Must Do Now

Social Media Toolkit

BMW Wakes Up, Checks Twitter, and Thinks: What the Hell Just Happened?

Marketing

Laura Ingraham and Heineken Create the Latest PR Disasters

Technology

Facebook and Zuckerberg Do Something Unbelievably Embarrassing in the Apology Tour

Technology

Facebook's Privacy Problem Isn't Just Likes: It's Phone Calls and Texts

Public Relations

Facebook's Mark Zuckerberg Finally Addresses the Data Breach--Badly

Marketing

Even Facebook Former Insiders Are Turning Against the Company With #DeleteFacebook

Technology

New Study: Automation Makes Workers So Anxious that They Get Sick

Technology

Uber Self-Driving Car Kills Pedestrian and Puts Industry in Danger

Best-Kept Travel Secrets

United's Most Recent PR Disaster Required a $90,000 Make-Good to One Family

Lead

This Real Elon Musk Story Might as Well Be in 'The Onion'

Marketing

MTV Did Something Unheard of in Television and It Was Genius Emotional Intelligence

Social Media Toolkit

If You Work With Millennials, Here's a Communications Trick You Have to Know

Personal Finance: The Lowdown

There's a 20 Percent Additional Tax Cut That You Are Going to Love (Unless You're LeBron James)

Lead

Why McDonald's New Logo Change Is the Latest Case of Gender-Washing

Social Media Toolkit

McDonald's Turns Its Burger World Upside Down and Wendy's Trolls Them Mercilessly

Technology

Study That Said Uber and Lyft Drivers Made $3.37 an Hour Was Way, Way Off