Erik Sherman TechTown

Erik Sherman's work has appeared in such publications as The Wall Street Journal, The New York Times Magazine, and Fortune. He also writes at Fortune.com and Forbes.com.

Marketing

Kleenex Blows Its Branding with a Gender Bias Problem

Lead

Sears and Kmart Go Bankrupt and the Companies Can Thank CEO Eddie Lampert for It

Technology

Google Pixel: High-End Features May Not Match the Price Strategy

Lead

Defiant Elon Musk Keeps Rage-Tweeting About the SEC, Proving He Has No Self Control

Technology

Tim Cook Says Apple Collects as Little of Your Data as Possible, But That's Still a Lot

Lead

Why Amazon's New $15 Minimum Wage for All Its U.S. Workers Is Incredibly Intelligent

Lead

Elon Musk's Big Mess Has a Hidden Silver Lining for Him -- and Everyone Else

Marketing

Burger King Skewers AI Mania in Hilarious Ad, But Hits One Tone-Deaf Note

Marketing

Nike Sinks Its Great Colin Kaepernick Ad with Conservative Campaign Contributions

Technology

Google and Facebook May Face Antitrust Investigation Over Alleged Bias

Money

5 Things You'd Better Know Before Taking Advantage of the Free Credit Freeze Law

Lead

What a Lost $450.3 Million Can Teach About Value, Reality, Life, and Business

Startup

Ranks of the Self-Employed Get Hit Hard by Millennial Fear

Lead

5 Reasons Why Elon Musk Should Leave Tesla Now

Marketing

Why Nike and Colin Kaepernick Just Changed the Game for Marketing in the Age of Trump

Lead

Hidden in the 4th Paragraph of Jack Ma's Resignation Letter Is a Life-Changing Lesson

Lead

Elon Musk Puts His Foot in His Mouth Again: Time for Another Tesla CEO

Marketing

Nike's Use of Colin Kaepernick in Ads May Anger Some NFL Fans, but It's a Smart Move

Personal Finance: The Lowdown

Millennials Sunk Under College Loans Aren't Lazy. They're Facing Reality

Social Media Toolkit

Amazon's New PR Strategy: Hire a Twitter Army to Claim It's Not Really a Bad Boss

Technology

How Bad Tech and Management Turned This Company's Products into a PR Nightmare

Marketing

AMC Delivered 'Los Pollos Hermanos' Chicken to 'Better Call Saul' Fans. Here's Why It Didn't Work

Marketing

'Crazy Rich Asians' and Kevin Spacey's New $126 Flop: 2 Movies Offer 1 Big Lesson for Entrepreneurs

Lead

The SEC Is Investigating Elon Musk's Tweets. This Is a Big Problem for Tesla

Startup

These Are the Top 5 Industries for Startup Unicorns

Lead

Why Tesla's Stock Woes Could Become a Personal Problem for Elon Musk

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Why Papa John's Ridiculous Blame Game Is Hurting Its Business

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Facebook's Getting Slammed for Data Practices, and Now It's Asking Banks for Your Financial Information

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Papa John's Founder Wants Back Into the Company. Here's Why That Would Be a Disaster

Startup

Why You Might Start Seeing a 'Weinstein Clause' in Your Business Deals

Marketing

Here's a New Yelp Feature You Absolutely Need If You Run an Inclusive Business

Lead

Tesla's Elon Musk Just Gave a $5 Billion Apology

Marketing

Another Customer Sues a Corporation, This Time Over 'Unhealthy' Ginger Ale. Here's What It Means for You

Technology

Oops: Amazon's Face Recognition Software Matched Members of Congress With People Arrested for Crimes

Lead

Tesla's Desperate Move Shows Elon Musk Is Actually a Terrible Manager

Productivity

Maybe the Difference Between You and a Math Genius Is More Coffee

Lead

Papa John's Wanted to Merge with Wendy's but Its Founder's Controversy Killed the Deal

Lead

Elon Musk Lashes Out at Thai Cave Diver and Ruins the Goodwill He Could Have Had

Lead

Papa John's Marketing Disasters Pile Up Over Chairman's Behavior

Startup

Look Out, Kylie Jenner: Lady Gaga's New Beauty Startup Has Big Tech Money Behind It