Erik Sherman TechTown

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Erik Sherman's work has appeared in such publications as The Wall Street Journal, The New York Times Magazine, and Fortune. He also writes at Fortune.com and Forbes.com.

@ErikSherman

Marketing

Instead of Running a Super Bowl Ad, Skittles Again Will Get Great Exposure From Not Doing One

Marketing

Budweiser Talks About the 'Right Thing to Do' But Only Does It for Bud Light

Social Media Toolkit

Amazon Pours Commissions Money into Social Media Influencers

Marketing

Arby's Has Customers So Fanatical That They Want to Dress Like Their Favorite Meat

Marketing

Amazon Might Send You Samples Based on Every Purchase You Thought Was Private--or Wanted to Forget

Social Media Toolkit

In 1 Tweet, Netflix Shows How Generosity Can Be a Marketing Magnet

Social Media Toolkit

A Guy Totally Wastes $1 Million to Get Followers and the Most Popular Tweet in History

HR/Benefits

Franchise Operations Get Some Bad Labor News From an Appeals Court Decision

Strategy

The Day Apple Dreaded: iPhone Sales Falter in China and the Company Revises Sales Down

Money

Treasury Secretary Mnuchin Raises Questions of Bank Stability: Hold Onto Your Hat

Marketing

Facebook Set Fire to Its Brand and Sent It Off on a Ship Like a Viking Funeral

The Inc. Life

Top Outdoor Grilling and Smoking Gifts to Give

Marketing

Why Starbucks Delivery Is a Great Idea Bound to Fail

Marketing

Companies Compete with Holiday Ugly Sweater Promotions

Technology

Taylor Swift Gets Into Some Creepy Stalking of Her Own with AI

Technology

Stop the Email Scam Attacks Targeting Your Business: It's Easier and Cheaper Than You Think

Lead

If Elon Musk Were a Woman, He'd Have Been Fired Already

Social Media Toolkit

Instagram's Depressing Problem: The IRS Has Joined

Marketing

Flying Coach? The President of Mexico May Be Your Row Buddy

Technology

This Is the Most Riotously Insane Thing About the Massive Marriott Data Breach You're Likely to Hear

Technology

Uber and Lyft Face These 3 Hidden Dangers With the New York Driver Minimum Wage

Public Relations

Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move

Public Relations

Southwest Airlines Sassy Goes Too Far When a Gate Agent Mocks a Little Kid's Name

Innovate

This Startup Found a Way to Do Good, Make Money, and Use Blockchain at the Same Time

Marketing

Some of the Craziest, Oddest, and Funniest Ads and Campaigns of 2018

Strategy

With an Unheard of Contract Clause, Taylor Swift Does Well by Helping Her Competitors

Lead

Mark Zuckerberg and Sheryl Sandberg Burn Facebook's Remaining Shreds of Reputation

Marketing

Mexico to Elon Musk: You Are Not Calling Your New Tequila Product 'Teslaquila'

Lead

Why Mark Zuckerberg's Emotionally Tone-Deaf Leadership Over Privacy Will Doom Its New Video Chat Product

Lead

Under Armour's Late Decision to Stop Spending on Strip Clubs Is an Example of Corporate 'MeToo' Tone-Deafness

Lead

A Tone-Deaf Halloween Costume Decision By Some Teachers Shows the Danger of Groupthink

Lead

In a Memo to Employees, Google CEO Sundar Pichai Blew His Chance at Emotional Intelligence

Lead

Google Employees Tell Management through a Walkout to Change Their Ways over Sexual Harassment

Lead

This Encounter With a Cafe Worker and a Cinnamon Bun Revealed an Important Truth About Business and Life

Productivity

Save Hours in Your Week with These 5 Tips to Speed You Through Your Business Reading

Inc. Entrepreneurship Index

An AI Painting Sold for $432,500. Now a 19-Year-Old Claims Its Creators Used His Code--and Didn't Pay

Icons & Innovators

Facebook's Current State Is What Happens When Executives Don't Have Checks and Balances

Lead

Tesla Pulls Off a Profitable Quarter and Takes Some Heat Off Elon Musk

Marketing

Kleenex Blows Its Branding with a Gender Bias Problem

Lead

Sears and Kmart Go Bankrupt and the Companies Can Thank CEO Eddie Lampert for It