Erik Sherman TechTown

Erik Sherman's work has appeared in such publications as The Wall Street Journal, The New York Times Magazine, and Fortune. He also writes at Fortune.com and Forbes.com.

Bringing Innovation to Market

If Ever There Was a Time to Stop a Company From a Heinous Mistake, Now Is It and Coca-Cola Is the Culprit--or the Genius

Public Relations

If Reporters Give Your Company a Cold Shoulder, Here's One Thing to Do

Public Relations

Instagram Security Flaw Affected Millions Says Facebook, Showing a Shocking Lack of Basic Protection

Design

Wanting a Naughty Trademark Might Send You Jumping Through Hoops--to the Supreme Court

Lead

Facebook Gets Boxed In by Critics While Zuckerberg Holds On--for Now

Lead

Elon Musk and the SEC Get Schooled by a Judge With Great Emotional Intelligence

Marketing

5 Ad Examples of Why Accenture Had to Buy the Insane Genius of Droga5

HR/Benefits

Trump's Small Business Association Health Insurance Plan Hits a Legal Snag (But There Is a Bigger One As Well)

HR/Benefits

A Conde Nast Editor Had a Full-Time Position Without Benefits and Twitter Melts Down

Technology

Here's the Ridiculous Reason a Drain Cleaner Ad Got Paired with Luke Perry's Death Notice

Lead

NASA Offers the Most Pathetic Reason for Dumping a Great Idea (and You May Be Doing the Same Dumb Thing)

Lead

Google, Facebook, and Tech Race Toward a Collision with Government

Technology

5 Reasons the Tech Industry Has Got to Stop Being so Bro

Marketing

Burger King's Latest Promotion Is Both Incredibly Interesting and Maybe a Waste

Best-Kept Travel Secrets

Best and Worst Airlines List Comes Out: Be Sure to Check the Details Before Booking

Technology

MySpace Had a Technical Blunder that Should Remind Entrepreneurs It's Not a Fix-All

Productivity

How to Stop March Madness Office Productivity Loss by Doing Exactly What You Think Is Wrong

Lead

Contently Reverses Course, Says 'Sorry,' and Tries to Rebuild Bridges with Freelancers

Marketing

JetBlue's Genius (and Horrifying) Promotion: Turn Your Instagram Account Into an Ad for Them

Marketing

A Company Finds Fake Five-Star Amazon Reviews Can Cost $12.8 Million

Lead

Even Facing a Possible Contempt Action, Elon Musk Wants to Keep on Tweeting

Marketing

MedMen Commercial by Spike Jonze Tries to Redefine Marijuana Use as Normal and Forgets That It Already Is

Strategy

Contently Shoots Itself in the Foot with a Charge for Freelancers to Get Paid

Lead

Elon Musk Acts Like He Wants Someone to Make Him Stop Being CEO of Tesla

Best-Kept Travel Secrets

Here's a Secret Reason to Carry a Bandage Strip on Air Flights

Technology

Why Facebook Has Been Able to Get Away With Privacy Issues

Marketing

Hulu's Latest Influencer Marketing Campaign Should Give You Second Thoughts About Using One

Strategy

Amazon Says 'So Long, New York' and Scuttles Its Plans for a Campus There

Innovate

McDonald's Found a Great Way to Grow Its Breakfast Revenue--and Your Waistline

Bringing Innovation to Market

Here Comes Your Latest Unicorn: Nuro, a Billion-Dollar Automated Delivery Vehicle

Marketing

This Company Paid a Huge Amount for a Very Stupid Newspaper Ad. Surprisingly, It Didn't Work

Marketing

Uber's New 'Unhappy Hour' Promotion: Get a Free Ride if Your Super Bowl Team Loses

Best-Kept Travel Secrets

Flights Are Getting Delayed Because of the Shutdown: Time to Use These 4 Emergency Travel Tips

Technology

Mark Zuckerberg Listened to His Mentor Years Ago. He Needs to Pay Attention Again

Marketing

Instead of Running a Super Bowl Ad, Skittles Again Will Get Great Exposure From Not Doing One

Marketing

Budweiser Talks About the 'Right Thing to Do' But Only Does It for Bud Light

Social Media Toolkit

Amazon Pours Commissions Money Into Social Media Influencers

Marketing

Arby's Has Customers So Fanatical That They Want to Dress Like Their Favorite Meat

Marketing

Amazon Might Send You Samples Based on Every Purchase You Thought Was Private--or Wanted to Forget

Social Media Toolkit

In 1 Tweet, Netflix Shows How Generosity Can Be a Marketing Magnet