Heidi Zak is the Co-Founder and CEO of ThirdLove, a multi-generational women’s lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to support women feeling effortlessly comfortable and confident. To date, over 18 million women have found their fit with ThirdLove's original Fit Finder® quiz and can now experience the next generation 3D interactive fit and style experience via ThirdLove’s new virtual Fitting Room. ThirdLove supports the broader community through its TL Effect program, created to encourage and support early-stage companies run by female entrepreneurs of color and through the donation of more than $40 million worth of products to women in need. Prior to launching ThirdLove, Zak was at Google, Aeropostale, McKinsey, and Bank of America. Follow her on Instagram at @heidi.